According to the tour - Travel agents, this is the first time, developed a nationwide campaign to promote such frantic.
After four months of implementation (from 05/01/2009) and now has 118 hotels (from 1 to 5 stars), 85 tour operators, 14 shops, Vietnam Airlines and two shipping companies registered campaign with over 300 tour was announced promotions.
Many localities also actively participate in the registration were: Quang Ninh, Hai Phong, Ba Ria - Vung Tau, Da Nang, Hue ...
According to Vu The Binh, Head of travel, promotional campaigns "Impressive Vietnam" in response to the policy of the government stimulus, as well as emergency measures that the tourism industry need to do in this time .
To support the Travel agents industry, the Government has decided to grant 25 billion from the Investment Fund to promote trade and tourism since 2008. But so far, this package has not been funding the appraisal industry allocation.
The reason is that the rules on using this money has not been formally approved. Should the funds to promote the "Impressive Vietnam" almost have to borrow a timid way.
What activities in the country, stopping only at the stage of writing and communication through a second press conference, but no more conditions to impress the local politicians.
"Investing for a round of trade fairs in Germany took the silver ratio, to develop advertising programs on international television channels also have to pay very high fees. Without funding, the subject, can not do anything "- Mr. Binh said.
The reality today, "Impressive Vietnam" are still made, but in four months in international tourists to Vietnam, down 18% over the same period last year.
Partly because many governments neighboring countries to advise people of foreign travel restrictions to save expenses. Together, these warnings about the epidemic, especially as H1N1 epidemic that international markets are weak.
Can not lose at home
Outward part of the "Impressive Vietnam" is so difficult, the domestic segment also faces many difficulties.
In Saigon Vietnam, it takes 2 months to 6 meetings with tour companies, through a new campaign. Yet this time many travel companies are still "bewildered" do not know the "Impressive Vietnam" What (?!). Because they do not stay informed and familiar with the way business was small and scattered.
"Many other companies participating enrollment campaign but still apply" way "unfair competition. That is also lowering the price, promotion but did not announce which "quietly" waiting for other companies to deploy off the stars.
Then, will offer a lower price to attract visitors. This business model has created many contradictions in the market, the loss of a unity of national campaign "- Mr. Binh said.
Besides, the supply of products and services in the promotion of transport companies, hotels, restaurants ... at the time of the growing demand has exposed many weaknesses.
For example, during holiday 30 / 4 - 1 / 5 past, many travel companies have great difficulty in mobilizing the transport unit (including aviation) discounts, promotions, and no Tourism has increased little in fees, entrance fees ...
Many Travel agents in Vietnam companies that, in times of economic downturn like the current global trend is attracting domestic strategies of all countries. Brushing Vietnam tourism sector needs more funds to promote the brand of Vietnam on the international media, however, that in fact the tourism industry has yet to fully exploit domestic sources of our customers very much the potential.
According to calculations, with promotional campaigns, domestic tour prices have fallen from 30 to 40%, if promoted well, is expected to attract domestic tourists increased by 50% compared to 2008.
The VNAT also announced to continue the campaign "Impressive Vietnam" phase II, with a focus on boosting domestic tourism. Together, the promotion of issues of foreign tourist market of Vietnam's key such as Japan, Korea, France, the United States ... will be deployed more powerful.
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